Case Study

Lyke Watch Company

Web Design and Development / eCommerce Website Design / Brand Identity / Marketing Campaign

The Client

Discover Lyke

Lyke Watch Company set out to help people express themselves through world’s most customizable apparel experience. At Lyke, the power of individuality and expressing oneself is at the core of their product, message, and brand. Their interchangeable watches are an integral part of counter-culture lifestyles, with sponsors ranging from hip hop artists to professional wakeboarding and snowboarding athletes.

The Challenges

Lyke already had a loyal, established customer following stemming from their successful Kickstarter campaign, but no website or online store to actually sell their watches or share their story. With over 85,000 possible mix and match combinations, Lyke’s customers needed a way to envision how their personalized color combinations would come together.

Our Approach

Choose Your Colors

The new Lyke web page design welcomes visitors with a fun and easy watch customizer tool to mix and match their unique Lyke watch. This is followed by an immersive, full screen experience of the Lyke brand. Site visitors are invited to become a part of the Lyke story by tagging and sharing their own photos. We worked with the Lyke team to create an easy to shop, responsive website with plenty of social media integration, and customer stories featuring the Lyke lifestyle.

Front End Solutions

Choose Your Experience

We designed an easy way for customers to shop online for mix and match watches, bands and parts, and clothing. Customers can visualize what their watch will look like for over 85,000 combinations with a custom developed watch picker feature. We also filled the website with opportunities for customers to share their stories.

Back End Solutions

Easy To Manage Online Store

We integrated a Magento eCommerce system into a custom website design with a direct WordPress integration for easy content management. This means Lyke can conveniently modify everything on the site using their backend system with a single sign on for all their backend systems.

Custom Website Design

We went with a hip, sporty, and modern web page design that would work with the dizzying color options of Lyke. With great imagery focused on the culture, social media integration, tools to play with your watch options, and a seamless scrolling experience. Lyke is a super fun website.

Measure of Success

Following the launch of their eCommerce website, Lyke was a huge success. Not only did their social media engagement on Facebook and Twitter more than double, but they began to reap the bulk of their sales. Lyke is thrilled with their new, professional website design and so are their customers.


Social Media Engagement


Monthly Sales


Happier Lyke Employees

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