Web Design and Development / eCommerce Website Design / Digital Strategy
With the ever increasing need for internet security, BoardCo was facing some serious security vulnerabilities to their payment processing, inventory management, user data encryption.
Seven Brands, One Database
With seven websites pulling from one product database, BoardCo had to create duplicate product listings to feature different prices and properties for several online business stores.
Over 9000 Products
With over 9000 unique products, BoardCo had some unique eCommerce needs in order to update their systems. Every one of these products needed to be migrated without pre-existing documentation as a guide.
Improved Customer Experience
BoardCo’s large and loyal customer base has been purchasing products on their eCommerce website for years, and played a large role in influencing our website redesign. We decided to revamp the user experience and update the existing web page design by making it modern and responsive on mobile devices. We also added innovative and robust eCommerce features such as filtering of search results, specialized product pages, and a streamlined, one page checkout.
The Hidden Solutions
Saving BoardCo Time & Money
We developed a new, more secure, and easier to use back-end system for their online store. We created a custom system combining Lightspeed and Magento to support secure payment processing, inventory management, user data encryption for all 7 sites, while maintaining the content for each unique product.
Search Filters and Rollover Info
We improved the online store experience by developing search filter and predictive search features. BoardCo’s new eCommerce website design allows customers to filter search results by: price range, gender, brand, color, and much, much more. Products also now feature additional info on rollover.
Real Time Search Results
In the new shopping experience, customers that use the search field will be prompted with a list of relevant results while typing.
Optimized Product Pages
We concluded through analytics research that BoardCo’s previous product pages caused a lot of confusion for their customers. We developed a custom, easy to use selection and add to cart feature and removed up selling during checkout to increase customer retention.
Front + Back End Solutions
One Page Checkout
We streamlined the online store payment processing with a one page checkout containing a newly added tax and shipping calculator. We also developed a new backend system preventing any potential shopping cart errors when customers are idle or shopping.
Mobile Web Design
Using a mobile first approach, we made BoardCo and their sister companies accessible across screen sizes, devices and resolutions so visitors can enjoy their shopping experience from mobile or tablet just as much as desktop.
One database, seven brands, and seven websites all working together.
Measure of Success
First Month Sales
Happier BoardCo Employees